
A federal appeals court has ruled that Taco Bell Corp. is responsible for a $42 million judgment awarded to the creators of the fast-food chain's popular Chihuahua sales mascot.
A Michigan jury in 2003 found that Taco Bell didn't properly pay the dog's Grand Rapids, Mich., creators, Tom Rinks and Joe Shields, when it launched its $500 million advertising blitz in the 1990s that popularized the phrase "!Yo quiero Taco Bell!"
After the verdict, Taco Bell blamed advertising agency TBWA Chiat/Day for stiffing the dog's creators.
More...Labels: Crime, Industry